Mobile money still remains largely cash-based

Surprisingly, many mobile money services actually rely on cash one way or another. For some services, like Easypaisa and others in Pakistan, cash-based or over-the-counter transactions – where people don’t cash into an e-wallet to then make a transaction via a phone menu, but instead just hand cash to the agent – have been an explicit business strategy to generate volume and to get customers to transact with agents.